Do you know how search engine algorithms work? The majority of people have no idea about the working process of Google and other search engines. When considering hiring white label SEO services for agencies, you may find it difficult to decide whether it’s a scam or not.
However, there are a lot of myths surrounding SEO which can impact a site negatively. And, once a myth is born, it spreads like wildfire.
In this blog, we’ll debunk some of the most common myths about white label SEO. Explore more below.
Busting 8 Most Common Myths About White Label SEO Services
#Myth1: There’s an optimal keyword density
Keyword density is the number of times a keyword is used in a website’s content compared to the total word count. You may have heard that 2% or 3% is the ideal keyword density.
However, the fact is Google has mentioned many times that what actually matters for ranking higher is the type and quality of content you are writing and publishing, not the number of times you mention targeted keywords. As a part of white label SEO services for agencies, keyword stuffing is a big no-no to create valuable content.
#Myth2: You Should Only Choose High-Volume Keywords
High-volume keywords have millions of searches each month and are usually one or two-word phrases. For example, SEO, restaurants, shoes, etc. Some SEO experts suggest choosing high-volume keywords to boost ranking on search engines.
Now, let’s face the fact. High-volume keywords are highly competitive and are also not specific to a particular niche. Low-competition keywords have low search volumes but they are the most relevant and drive genuine leads.
#Myth3: LSI Keywords Improve Rankings
It is one of the most common myths Latent Semantic Indexing (LSI) keywords are useful to improve rankings.
But the fact is that Google itself clarified that such keywords don’t exist. For the unversed, LSI keywords are related to target keywords but they aren’t synonymous. The search engines do consider semantics and search intent for ranking a site. All you need to do is write informative content that integrates semantic keywords naturally.
#Myth4: Long-Form Content Performs Better
There has also been a myth that the longer the content, the more likely it will rank higher on search engines.
However, it’s not the length of the blogs or articles that enhance your SEO. It’s because a 1000-word blog or article that has covered a certain topic comprehensively will definitely perform well as it maximizes user experience.
But long-form content doesn’t mean writing a 2000-word blog with irrelevant subtopics that actually misleads users. Such content won’t rank on search engines.
#Myth5: You Must Publish More Content To Improve Ranking Quickly
Some SEO experts often correlated content performance with publishing frequency. There are definitely some reports too that show that some high-ranking websites publish content every day.
However, Google mentioned that business owners must not create content just to enhance SEO. Rather, they need to focus on addressing the needs and concerns of targeted audiences when creating content.
#Myth6: Meta Descriptions is a Ranking Factor
A meta description is a brief explanation of the published content that helps users understand the subject matter and what is covered in that blog or article. Google and other search engines use meta descriptions as snippets.
Though writing a relevant meta description with keywords in it is useful, it isn’t a ranking factor. We suggest writing meta descriptions under 100 characters and it must also encourage users to explore more.
#Myth7: You Don’t Necessarily Need a Mobile-friendly Website to Rank Higher
Many people believe a mobile-friendly website has nothing to do with SEO performance.
However, in reality, a well-optimized mobile-friendly website is a must if you want to see your website in the search engine page results. This is because most people now use mobile devices for their searches. So, it can improve user experience, eventually improving search rankings.
You can count on Autus Digital Agency if you are looking for the best SEO reseller in India. We offer the best white label SEO services for agencies. Check our website for more information.